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Bike Commute Diaries: The Elevator Pitch

05 Sep

One of the most basic marketing messages is the elevator pitch: your story, succinct enough for a 30 second elevator ride. Almost every morning, the elevator at work gives me a chance to hone my pitch. Co-worker: “Where did you ride in from?” Me: “From the train station downtown. It’s only a few miles away on the river trail, so it’s easy and relaxing.” Co-worker: “Oh yeah, the river trail is really close. Maybe I’ll try it this weekend.”

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About the Bike Commute Diaries: Launched in May 2012 for National Bike Month, this series explores the unexpected and surprising things I’ve learned about bicycling for transportation.

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5 Comments

Posted by on September 5, 2012 in Commute Diaries

 

5 responses to “Bike Commute Diaries: The Elevator Pitch

  1. Sean Rea

    September 5, 2012 at 12:31 pm

    Our building forces us through the freight elevator :(

     
    • ladyfleur

      September 5, 2012 at 12:39 pm

      When I asked about parking my bike in the office, my company’s facilities guy said yes, but use the freight elevator. I did for a couple of weeks, then one day at lunch I walked into the main elevator by accident and never went back. The elevator is plenty big for me, the bike and 2-3 other people.

      Both the building maintenance and my company’s facilities guy have seen me use the main elevator and never said anything.

       
  2. mowikan

    September 5, 2012 at 12:52 pm

    Nice mixte frame based bike!

     
  3. Rachel Unger

    September 5, 2012 at 5:39 pm

    Soon you’ll be leading trail rides. :)

     
    • ladyfleur

      September 6, 2012 at 7:49 pm

      Don’t give me any ideas!

       

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