You see these bike racks at Mollie Stone’s Market? They’re lovely, aren’t they? They’re right next to the main entrance so they’re easy to find, and they’re sturdy ones that let you lock the frame, not just a wheel. The store owners obviously value bicyclists as customers, right? Yes, they do. But it wasn’t always this way.
Mollie Stone’s Market is located in the California Avenue business district in Palo Alto, a three block long, four lane street that’s been slated for a street makeover for years. The plan includes reducing it from four to two lanes with left turn lanes and bike lanes, but no reduction in street parking. Merchants feared the worst: “Traffic will be terrible!” “How will our customers get to our stores?” “Bikes are bad for business.”
That’s pretty much what a Mollie Stone’s co-owner said at a city council meeting. He even threatened that removing lanes could mean closing his store, an anchor for the business district.
What the co-owner didn’t count on was the reaction of his staff, who took him to task telling him how many of the store’s customers arrived by bike. He got the message and contacted volunteers at the Silicon Valley Bicycle Coalition‘s Palo Alto local team who advised him on what customers who arrive by bike want and need. The result was top tier bike parking and a steady stream of happy bike-riding customers.
The owner is now an advocate for bicycles to local businesses. In a press release co-owner David Bennett stated: “As more Palo Alto residents get around on their bikes, it’s vital that we have the infrastructure in place to support them. We wanted to make sure that we had the ideal setup, so we implemented all of the SVBC’s recommendations. We’re very excited to offer these additional racks to our Palo Alto community.”
Thank you Adina, Andrew, the rest of the Palo Alto team and SVBC for supporting everyday bicycling!
Location: Mollie Stone’s Market, 164 S. California Avenue at Park Blvd, Palo Alto, California, USA