Fashion Friday: A New Road Style from Giro

03 May

Back in the day, real cyclists wore wool. It combated bitter chill to keep them warm and wicked sweat to keep them cool. In 1976, lycra came on the scene for bike racers and it was game over. Wool jerseys were relegated to touring cyclists and those looking for vintage appeal. Now there are new breeds of performance wool bicycle apparel that gives lycra a run for its money and offers a lot more style, like the New Road line from Giro.

Eric Richter from Giro

Eric Richter of Giro was kind enough to model for me outside the New Road launch party at Palo Alto Bicycles.

About Fashion Friday: Inspired by a 2011 Bike to Work Day challenge sponsored by the San Francisco Bicycle Coalition, this series highlights the broad range of “dress for the destination” bicycling fashions.


Posted by on May 3, 2013 in Cycle Fashions


2 responses to “Fashion Friday: A New Road Style from Giro

  1. Nadiamac

    May 3, 2013 at 9:38 am

    Nice looking clothing! Hope the women’s line is similarly styled, meaning the same sleek understated look (no pink, orange, flowers, etc)


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