“I can see people biking to offices here and even to the movie theater, but I can’t see people biking to shop here. Shopping is all about driving your SUV to the store and filling it up,” said the planning commissioner at a city meeting on the redevelopment of a major shopping center. I was stunned. I had just stood up and spoken about why bicycle access there was important to me.“The center is where I buy my groceries, my clothes, my household items,” I had explained. “It’s only two miles from home, so I ride my bike.”
I was so angry at not being heard (or believed) that it took me an extra two hours to fall asleep that night. Didn’t the commissioner see the busy bike racks outside the center’s two grocery stores? Didn’t he realize that purchases from a jewelry store are small, and that when people buy mattresses they have them delivered?
For the past 20 years we’ve pushed hard to promote bike commuting through Bike to Work Day, and it’s worked to get many commuters hopping onto bikes instead of into their cars. Like me, back in 1997. I got a little route advice from an expert at the Silicon Valley Bicycle Coalition, then pedaled to work. I kept it up once a week until daylight saving time ended, then went back to driving until Bike to Work Day the next spring.
My dedication to bike commuting waxed and waned over years. My next job site didn’t have a shower so I drove. The next one had showers and was close by so I started riding again. Then I took a job 14 miles away and was back down to once a week in summer only. It wasn’t until I realized I could ride in my work clothes for short distances and combine my commute with transit that I became the daily bike commuter I am today.
But even when I didn’t commute to work I biked for my weekly errands. Most things I needed were within a few miles of home, I could wear whatever I wanted, and I could schedule trips during daylight hours. Errands were fun, as evidenced by this Facebook post five years ago: “Long day in saddle again: Farmer’s market/noodles/bookstore/bike shop/Target/Bev Mo/Trader Joe’s. Only 8 miles, but it took some creative packing.”
I wasn’t the only one doing errands back then and there are even more today, especially in shopping areas with limited parking and/or slow moving traffic. The bike racks are getting fuller and no one blinks twice when you roll away with big vegetables sticking out of panniers or toilet paper indelicately strapped to a rack.
Still, shopping by bike isn’t seen as mainstream. Few bikes come equipped with racks or baskets and bike shops and bike manufacturers rarely actively promote that kind of riding. I could elaborate on this, but I already have before, and if you’ve ever shopped for the perfect bike bag or basket you probably know what I mean. And there’s no national Bike to Shop Day program like there is for Bike to Work Day.
But I think its time has come, and I’ve been working behind the scenes to make it happen this year in Silicon Valley. I sketched out a plan, convinced the staff at the Silicon Valley Bicycle Coalition to sponsor it, recruited some hard-working volunteers and we’re all off and rolling. In two weeks we’ve recruited 22 businesses to offer incentives to shoppers who arrive by bike for Bike to Shop Day Silicon Valley on Saturday May 17, 2014.
Oh, and we have a Bike to Shop Day web site with merchant profiles, sign-up forms and a zoomable merchant map. Plus lot of how-tos, from how to convert an old bike into a grocery getter, how to pace yourself at Costco, and what you can stuff in your road bike’s seat bag for impromptu shopping trips.
I have no idea how far Bike to Shop Day will go, but dammit I had to do something. Anger is a powerful motivator. Maybe next time city commissioners discuss plans for shopping center redevelopment, we’ll hear this instead: “There’s not much space for car parking, we’ll need more bike racks.” That’s my dream.
Do you do your daily or weekly errands by bike? What makes it easy (or makes it hard)?