One of the most basic marketing messages is the elevator pitch: your story, succinct enough for a 30 second elevator ride. Almost every morning, the elevator at work gives me a chance to hone my pitch. Co-worker: “Where did you ride in from?” Me: “From the train station downtown. It’s only a few miles away on the river trail, so it’s easy and relaxing.” Co-worker: “Oh yeah, the river trail is really close. Maybe I’ll try it this weekend.”
About the Bike Commute Diaries: Launched in May 2012 for National Bike Month, this series explores the unexpected and surprising things I’ve learned about bicycling for transportation.